AdChainThis is the approved revision of this page, as well as being the most recent.
AdChainA set of interoperable open protocols built on the public Ethereum blockchain that serve the needs of the digital advertising ecosystem. The first protocol under development is the adChain Registry, a decentralized whitelist of non-fraudulent publisher domain names. Other protocols for creative registration and verification, impression tracking, and malware detection, will be added in the future.
- adTokens purpose is for voting, depositing and challenging- adToken holders will vote on whether they believe a publishers website is fraudulent (has bot traffic) or non-fraudulent (has human traffic). They are incentivized to do this because as the value of adChain increases, so too does the value of adToken- The result of this vote is represented in the adChain Registry, which functions as the decentralized white list for digital advertising and is valuable for advertisers- Solves a major issue in the digital advertising ecosystem called domain spoofing- Bidirectional Transport Layer Security (TLS) authentication scheme.