Papyrus

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Papyrus
Papyrus logo
Papyrus ICO Review
Papyrus ICO
Ticker: PPR
ICO start: 0000-00-00 00:00:00
ICO end: 0000-00-00 00:00:00
Price: 1 PPR = 0.055 USD
Tokens: 450000000
Tokentype: ERC20
Hardcap: 17,500,000 USD
Raised: 0
Platform: Ethereum
Distributed: 45%
Accepting: ETH, BTC

Papyrus is an open source scalable blockchain platform specifically designed to fight all the issues of digital advertising market - fraud traffic, brand safety issues, excessive middleman cuts, and absence of supply chain transparency. Unlike other existing blockchains Papyrus has unique features that make it feasible solution for practical adoption: low transaction costs, privacy management, execution of smart contracts based on large volume of data. Papyrus connects advertisers, publishers, agencies, advertising platforms and verifiers within Papyrus blockchain network to create trust, fairness and efficiency within digital advertising market.

Contents

DescriptionEdit

Digital advertising market of $229B is plagued by fraud traffic, brand safety issues, excessive middleman cuts, and absence of supply chain transparency. According to a survey of senior ad buyers worldwide these issues are top of advertiser concerns. Digital advertising market right now is in a pain and requires solution that will improve its efficiency saving billions of USD by making business relationships and payments reconciliation transparent to supply chain participants.
Papyrus is the world’s first scalable blockchain protocol specifically designed to fight all digital advertising issues - fraud traffic, brand safety issues, excessive middleman cuts, and absence of supply chain transparency. Unlike other existing blockchains it has unique features that make it feasible solution for practical adoption: low transaction costs, privacy management, execution of smart contracts based on large volume of data.
On top of blockchain platform Papyrus provides decentralized monitoring and money flow management tools to digital advertisers and publishers, which help them to get visibility on third parties and ad agencies, fight fraud, control money streams and optimize supply chain efficiency. These tools cannot be manipulated by any parties: data for monitoring is stored immutably, money flow management rules are automatically enforced by smart contracts. For example, advertiser can enforce automatic rules that say “fraudulent traffic won’t be paid for and brand safety violations will imply penalties for abusers”. Verifiers connected to the system provide data to verify these rules while blockchain guarantees their enforcement.
By providing these tools Papyrus creates transparency, trust and efficiency within digital advertising supply chain. Papyrus is a neutral solution that doesn’t compete with ad platforms and service providers while brings benefits for all of them unless they are making money in gray area.
Papyrus is a universal blockchain platform specifically designed to overcome the challenges of digital advertising.
Papyrus connects advertisers, publishers, agencies, advertising platforms and verifiers within the Papyrus blockchain network to create trust, fairness and efficiency within the digital advertising market.
·       Big data scalability (Execution of smart contracts based on raw data with millions of data points)
·       Low costs of transactions (Handling millions of ad events per second requires low costs)
·       Privacy management (Advertisers can keep ad campaign data private. But expose aggregated info about agencies, ad networks and publishers to establish their reputation)
Papyrus has launched its Technical White Paper and MVP that consists of an advertising network using blockchain architecture to enable the transparent purchase of advertising inventory. All calculations between advertisers and publishers are controlled by smart contracts with automatic restrictions on payments depending on the quality of results as verified by independent verification service suppliers. The MVP is deployed on Ethereum TestNet Rinkeby and will be launched in Ethereum MainNet after the second Token Generation Event.
The Papyrus Channel Layer is the key feature of the MVP, executing smart contracts over large datasets collected by network participants. The launch has made it possible to test the scalability of the Papyrus solution and prove its applicability to the programmatic ad market, where the number of ad impressions reaches billions every second. Scalability on data and low infrastructure costs are what differentiate Papyrus from other blockchain solutions.
Later this year, Papyrus will launch its open-source blockchain network where the current MVP will be migrated. The Papyrus blockchain network will be an Ethereum fork, which will reduce the cost of smart contracts execution and ensure transaction privacy using dPoS consensus and zero-knowledge proofs. It is a necessity in the advertising market, as media buyers want to keep the structure of their spending confidential. The network will also provide Papyrus developers with a more flexible architecture for modification.
Due to its data scalability and privacy protection capabilities, the Papyrus blockchain architecture offers an extensive range of use cases not only within the advertising industry but for all business applications requiring the secure execution of smart contracts based on large data sets and their analysis, notably with Amodels. The potential market for the Papyrus network is enormous. In addition to improving the advertising ecosystem, it can be applied to build high-frequency trading solutions backed by smart contracts, automatic loan issuance based on dynamic scoring, and many other scenarios, including in the Internet of Things market.
The launch of the MVP is a fundamental step in the development of more products using the Papyrus’ blockchain architecture.
How does it work:
Papyrus is a scalable blockchain protocol and platform for execution of smart contracts against large data sets. On top of this platform Papyrus builds a programmatic ad buying solution addressing the major problems of the digital advertising industry. By securely and privately tracking trillions of impression-level events per day and applying smart contract-based ad verification and payment settlement logic, the solution creates transparency and trust between ad market players, provides visibility into end-to-end payment flows, reduces operational costs, eliminates fraud and increases ad quality, ultimately improving end user experience.
The solution features:
1. Channel layer - an off-chain mechanism for collecting, securely storing, verifying and processing raw business transactions data (in particular, execution trace of RTB protocol).
2. Papyrus blockchain - a consortium dPoS blockchain based on Tendermint BFT consensus algorithm, with support of EVM smart contracts. It backs the operation of channel layer and implements ad campaigns business logic including ad verification and payments settlement rules.
3. Cosmos Network integration - the Papyrus blockchain is built as a Cosmos Zone, connected to the Cosmos Hub to benefit from ready interoperability with existing public blockchains.
4. Dashboard applications providing access to the Papyrus functions for advertisers/publishers, and integration tools for onboarding existing adtech platforms.
Papyrus - scalable blockchain protocol for digital advertising industry is redefining now the digital advertising marketplace.

ReviewEdit

Q1 2017: R&D team assembled
Q2 2017: First white paper published
Q3 2017: First partners joined
Q4 2017: $1.5M raised in token sale round 1
First proof-of-concept in Ethereum
Q1 2018: MVP launch and token sale round 2
Q2 2018: Enterprise pilots with partners
Q3 2018: Launch of Papyrus Testnet & Papyrus Wallet
Q4 2018: Launch of Papyrus blockchain network[1]

TeamEdit

name: title: links: group: photo: iss:
Alexander Shvets Product Director https://www.linkedin.com/in/ashwets/ Alexander Shvets photo 4.3
Elena Obukhova Communications Director https://www.linkedin.com/in/elena-obukhova-9312a3a9/ Elena Obukhova photo 4.3
Tanya Krishtopa Product Manager https://www.linkedin.com/in/tatianakrishtopa/ Tanya Krishtopa photo 4.3
Andrey Vlasenko Lead Software Engineer https://www.linkedin.com/in/andrey-vlasenko-55691929/ Andrey Vlasenko photo 4.3
Alexander Kholodov Lead Software Engineer https://www.linkedin.com/in/alexander-kholodov-22764773/ Alexander Kholodov photo 4.3
Alexander Telegin Mobile Software Engineer https://www.linkedin.com/in/teleginalex/ Alexander Telegin photo 4.3
Igor Sokolov Blockchain Engineer https://www.linkedin.com/in/wardencliffe/ Igor Sokolov photo 4.3
Aleksei Pupyshev Research & Development Expert https://www.linkedin.com/in/aleksei-pupyshev-23a70954/ Aleksei Pupyshev photo 13
Vitaly Bubyakin Frontend Developer https://github.com/vitasar/ Vitaly Bubyakin photo 4.3
Shamil Valishev Digital Marketing Manager https://www.linkedin.com/in/valishev/ Shamil Valishev photo 4.3
Addie Conner SVP Product Evangelist https://www.linkedin.com/in/addieconner/ Addie Conner photo 4.3
Shirlene Chandrapal SVP Strategic Business Development https://www.linkedin.com/in/shirlenechandrapal/ Shirlene Chandrapal photo 4.3
Abeed Janmohamed CEO https://www.linkedin.com/in/abeedjanmohamed/ Abeed Janmohamed photo 4.3
Igor Alferov Founder https://www.linkedin.com/in/ialferov/ Igor Alferov photo 4.3
Stanislav Kirillin Communications Manager https://www.linkedin.com/in/stanislav-kirillin-30439015b/ Stanislav Kirillin photo 4.3
Leo Eletskikh Technology Evangelist https://www.linkedin.com/in/yeleleo/ Advisors Leo Eletskikh photo 4.3
Mike Costache Strategy Advisor https://www.linkedin.com/in/mikecostache/ Advisors Mike Costache photo 19.6
Brad Yasar Strategy Advisor https://www.linkedin.com/in/bradyasar/ Advisors Brad Yasar photo 7.3
Dmitry Lee Technical Advisor https://www.linkedin.com/in/dmitry-lee-a544b2/ Advisors Dmitry Lee photo 4.3
Mikhail Fedorinin Operations Advisor https://www.facebook.com/MFedorinin Advisors Mikhail Fedorinin photo 4.3
Tim Brown Business Development Advisor https://www.linkedin.com/in/tim-brown-284850/ Advisors Tim Brown photo 4.3
Marissa Kim Legal Advisor https://www.linkedin.com/in/marissakim/ Advisors Marissa Kim photo 8.6
Jeremy Levitan Strategy Advisor https://www.linkedin.com/in/rxdxt/ Advisors Jeremy Levitan photo 8.6
Jeremy Epstein Marketing Advisor https://www.linkedin.com/in/jer979/ Advisors Jeremy Epstein photo 33.2
Eyal Hertzog Strategy Advisor https://www.linkedin.com/in/hertzog/ Advisors Eyal Hertzog photo 41.86
Jeremy Levitan Strategy Advisor https://www.linkedin.com/in/jeremylevitan/ Advisors Jeremy Levitan photo 8.6
Alexander Shishow Strategy Advisor https://www.linkedin.com/in/alexander-shishow-74523a66/ Advisors Alexander Shishow photo 4.3

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